The global watch market sold 130,740 watches in November, generating a total sales value of $1.7 billion, according to a report published Thursday by EveryWatch.
Luxury watch market
The report revealed that 170,240 new watches worth $2.3 billion were added to the market in November. Auction sales surged by 91.3%, totaling $187 million, with 11,269 lots offered.
The total market size of the global watch market stood at 1.04 million watches, worth $14.1 billion.
EveryWatch noted that established players like Patek Philippe and Rolex continue to lead in November, but independent brands are increasingly capturing attention with unique designs and innovative craftsmanship.
It also highlighted that the sharp rise in auction sales reflects heightened interest in premium and rare models, signaling sustained market confidence.
The watch insights platform said that the influx of new watches and expanding buyer demographics point to a growing and diversifying base of watch enthusiasts.
The firm expects that the market’s adaptability to evolving collector preferences will play a pivotal role in shaping future growth.
Standout brands
The report revealed that independent brands saw auction sales surge by 342.9%, totaling $27.5 million. This includes highlights like the F.P. Journe Tourbillon Souverain, which sold for $8.36 million, the highest auction sale for November.
The second highest auction sale for November was the Rolex Daytona 16599SACO, which achieved a price of $6.28 million. The third place was the Urban Jürgensen 1563, which was auctioned for $4.21 million.
Patek Philippe, which has a total market value of $2.4 billion, saw robust auction activity climbing 65.2%, led by models like the Aquanaut 5167 and Nautilus 5980. Moreover, A. Lange & Söhne achieved a market value of $174 million, with auction sales growing by 115.2% to $5.4 million.
